Lilac Copywriting Services
Specializing in the financial sector
:: About Lilac Copywriting Services
Lilac Copywriting Services helps financial services companies communicate more effectively. Investment banks, fund management companies, business banks and retail banks all turn to us for help with their copywriting needs.
From retail investors keeping track of their ISAs to companies or individuals investing millions of pounds, we can help you speak directly to your customers in language they will understand and respond to.
The company’s founder, Ruth Cashman, is well-known for her ability to create compelling marketing copy. Ruth worked for many years as a marketing consultant before concentrating full-time on copywriting. She has specialist knowledge of marketing in the financial services industry, especially investment banking. One particular area of expertise is writing regular fund and market commentaries for a variety of audiences. What sets her apart from many other investment writers is her ability to create readable pieces which also reinforce marketing and brand messages.
Ruth has written copy for a wide range of organizations including prominent international investment and retail banks, fund management companies, global management consultancy practices, and hedge fund companies. |
Writing Tips
Don’t put barriers between you and your audience. Use words to communicate and not to erect obstacles. For example, if you were handing a business associate a letter, you wouldn’t say “please find enclosed herewith the aforementioned document”.
This is the kind of language we think we have to use in business, but all it does is distance you from your readers.
Think what you would say if the people you wanted to communicate with were standing in front of you.
Consider the message you want to get across, their level of knowledge, and the impression you want them to be left with. | |
